iwoca, the leading London Fintech player providing flexible credit to SMEs, has named Victoria Tchoudakov as its new CMO.
For over 10 years, Victoria has been driving B2B and B2C business growth at Google and McKinsey & Company: specialising in strategy & operations, quantitative marketing, customer acquisition and funnel optimisation; with a track record in setting up new businesses in corporate environments and expanding across regions.
As their first CMO, Victoria will be tasked with refining and scaling the marketing function to drive growth in the UK and across Europe.
iwoca launched in March 2012 and has become one of Europe’s leading Fintech companies. More tech start-up than financial institution, iwoca uses technology to eliminate the cost and complexity associated with traditional business finance while offering a delightful user experience. Based in London, the business recently raised $20m from respected investors, Commerzbank and Acton Capital.