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CASE STUDY
DEEZER

About Deezer

Deezer is an innovative global music service, with millions of users worldwide. Recognised as the major global players in this fast paced industry, Deezer users enjoy a catalogue of over 35 million tracks and recommendations from our music-loving Editors. Their mission is to bring audiences and artists together like never before, by embodying the thrill, intimacy, and delight of music discovery.

To further finance an aggressive growth strategy internationally, Deezer closed a substantial funding round of $100M+ in January 2016.

The Challenge

Deezer was losing market share to Spotify. In an effort to catch up Deezer announced it’s intention to go public with an IPO planned for late 2015. Almost immediately Apple launched it’s own music streaming service. In parallel, Pandora was trading 35% below it’s initial list price. A lack of appetite from the city forced the tough decision to pull the IPO and return to existing shareholders for further funding. The team was largely young and inexperienced.

360Leaders was chosen as the preferred executive search partner to overhaul the team and bring in a number if highly accomplished executives capable of taking the fight to the competition.

The Results

360Leaders has hired numerous members of the senior executive team.

Assignments included MD LATAM, Chief People Officer, MD North America, SVP Southern Europe & MEA, Global Head of Channel Sales & Marketing, Global Head of Audio, and Global VP of PR.

"360Leaders has worked on a number of key hires for Deezer in Europe, US and Emerging Markets. They continue to impress us with their innovative candidate research, dedication and delivery of digitally native high quality candidates."
Henrik Karlberg - Chief of Staff, Deezer
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