Tidal, previously known as WiMP, was founded by Norwegian technology company Aspiro Group. Tidal is a subscription-based music streaming service that combines lossless audio and high definition music videos with curated editorial.
As the competition became increasingly international against Spotify and Deezer, Aspiro Group needed to look beyond Scandinavia to find a proven CEO with international scale-up experience within the digital entertainment space. This person had to be able to run the business from their headquarters in Oslo, Norway.
Mapped the global market for CEO and leadership talent within the entertainment sector across Music, Video, TV and Gaming. A long list of ten candidates was introduced with a final shortlist of four that had been referenced thoroughly before the final section was made.
Andy Chen was hired, a digital veteran from Silicon Valley with experience with both startups and corporates as well as an expert in Scandinavian cultures. As CEO he sold Preview Networks to Rightster before relocation to Norway to join WiMP.
He championed a new product strategy focusing on a unique Hi-Fi feature to market under a new brand TIDAL.
He sold the company to Jay-Z, providing an event for shareholders as well as putting Norway on the global map for Tech startups.