CEO talent magnet value

Finding and hiring teams with key skills in the digital world is one of the top concerns of CEOs. Studies showed that 80% of CEOs say they’re worried, and additionally, 38% are extremely concerned about the availability of digital skills in their country.

The term “war for talent” was first used in 1997 when McKinsey’s Steven Hankin published his book by that name in 2001. It refers to the competition to attract  and retain employees during a workforce shortage.  “Failure to attract and retain top talent” was the number-one issue in the Conference Board’s 2016 survey of global CEOs—before economic growth and competitive intensity. So how can organisations ensure that they remain attractive? Finding out what makes you attractive to your talent pool is a start… 

We’ve developed a short excercise to help you to do this. To find out what your company attraction value is mark your company from one to five on the “Company Attraction Value” diagram (Five being the highest score).  Benchmark your company against your clients to see where you excel and need to develop. 

Finding and hiring teams with key skills in the digital world is one of the top concerns of CEOs. Studies showed that 80% of CEOs say they’re worried, and additionally, 38% are extremely concerned about the availability of digital skills in their country.

Find out what your company attraction value is to make sure that you’re attracting the right talent. Mark your company, so that you can focus on promoting your strengths and developing your weaknesses. 

Download the “Company Attraction Value” worksheet to see how your company scores. 

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