TIER, a leading Berlin-based European e-scooter company, bolsters its C-suite with Roger Hassan as Chief Operational Officer (COO) after raising $60 million Series B funding.
Roger will be responsible for all operations and costs as the company expand across Europe. Roger most recently served as CEO of London-based Echo. He joined Echo as the result of a successful 360Leaders hire, where he was brought in as COO before quickly elevating to CEO. Echo was subsequently acquired by McKesson (owners of Lloyds Pharmacy) under his leadership.
Before Echo, Roger was COO International of HelloFresh. There he spent 4 years establishing the operations and supply chain expertise across 10 markets.
Roger Hassan commented on his new role, stating: “My career has been dedicated to building exceptional operations teams that deliver profitable growth in companies that are truly transforming the spaces in which they operate. As I join TIER, I look forward to using my experience to help the company deliver on its mission to change mobility for a good while simultaneously delivering significant shareholder value.”
Lawrence Leuschner, CEO and co-Founder of TIER Mobility, said: “I’m very excited to welcome Roger to our leadership team. [He has] a tremendous track record with an exceptional ability to build category champions in highly competitive environments. [Roger has] proven strategic vision and ability to steer companies through phases of hyper-growth and transformation.”
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